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The role of signage for our businesses

Research on the significance of signage to business reveals that they are more helpful than many people think. A consideration of statistics reveals just how significant signs are to business. Businesses get as much as 50 per cent of their sales from customers attracted to their premises by signs. This number increases to 85 per cent for signs that are placed over 5 miles away. A survey of customers done by FedEx revealed that out of ten customers surveyed, 7 of them made purchases because they were attracted to the premises by signs. For companies with older signs, a change of signage resulted in an increase in revenue of up to 5 per cent per year. The following are some of the important reasons for putting signs, be they external or internal indoor illuminated signs.

Signs are very functional, and serve as a salesman of sorts for the business. Most of them contain the business name, premises, and the things they offer. If they are outside, then they differentiate the business from others in the vicinity. Interior signs help in identification of products and have been known to attract impulse buyers. They help connect the customer to the product especially if they are used together with special display especially with unique signs and graphics.

There are two main types of printing techniques used in the making of these unique graphics; screen and digital printing. These two techniques are different from each other, but are even more different from the mainstream printing techniques that have been in use before. Screen orienting is a more manual technique, which utilizes stencils or screen which then act as a template for the printing process. In the digital alternative, the image is fed directly onto the computer before and printed out. It produced lighter, more accurate images than screen printing.

There are two main types of signs depending on where they are mounted. Building mounted signs are mounted on building while ground mounted ones are on poles or supports on the ground. Ground mounted ones are normally the larger ones, and take a variety of shapes and sizes. They do not have to be near the building or business premises, and contain a lot of information. Building mounted signs are much smaller, and are ideal for use in places where businesses are crowded. They help in places where there is a lot of foot traffic like in a downtown area or shopping mall. Some related in here is car wrap adelaide it can help you reading this.

Signs are very significant. They are on all 24 hours of the day, for 7 days a week all through the year. The advertising they do is therefore continuous. Other forms of signs can be put on vehicles or buses, for instance, and they can pass the message miles away. For businesses that do not have a huge marketing fund, they can act as a cheap way of marketing and advertising the business. The cost of reaching a thousand people, also referred to as the cost per thousand for signs is much lower than that of advertising using television, radio or print media.

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