It’s more of a rule than a norm every business understands the importance of packaging and stationery business in no exception, this may range from minimums, quantities and sizes and clearly elaborated or spelt out in the product catalogues that are provided to retailers. This helps retailers while ordering. Some of the packaging materials may also come in handy as cheap promotional products depending the branding of the business and the customer appeal desired.
When considering packaging options the business to be cognizant of the ever changing times, as packaging trends may vary over time. The tempting urge to copy the trend of a bestselling business entity in wholesale stationery, that may be the case, but observing standard packaging guidelines is usually the best option. More packaging options to consider safety during delivery, especially for delicate or fragile products, even so safety may tend to have huge boxes that may end up as waste in the eyes of the consumer yet still reusable in the business.
Having standard procedures where in the event large boxes are used in packaging its equally important to inform the client that in any case they may not need further use of the packaging material the company may be in a position to have it back at a standard fee, this in turn will have no positive effect on advertising strategies, improved sales and better customer relations.
Stationery market segments involve many different products from the tiniest of pins to the largest and bulkiest of printing paper and other modern day stationery, despite the size the packaging of each item regardless of the quality should always speak of its value. Some packaging materials tend to decrease the value of the product, but quality products should equally have quality packaging materials. A good example is pen casings, some are elaborate casings are reserved for that special pen, but even those pens that are not high end targeted should have value casings that promote quality and the need to use the product for longer periods of time.
Stationery wholesalers in Melbourne need to embrace current packaging trends that do not conflict in areas where targeted customers are cautious of materials that affect the environment, aspects of recycling that may add value to the product and easy handling of packaging materials especially for young children and those going to school.