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Month: August 2014

From Child To Adult

When an individual starts a company they often feel it is their baby, their child and spend hours nurturing it, making sure it gets all the attention and care it needs to grow and mature. At the beginning of a company’s life, there is a certain expectation of what the business is going to eventually become and as a result all the corporate identity design in Sydney, branding and logos are centred around that main ideal or concept and a graphic design studio will help sort out all the design features of a company’s public persona.

The problem with this is that over time as the business grows and matures, the initial focus gets lost or becomes null and void and the company moves in a whole new direction, they are much like children in that no matter what your plans are they might not necessarily be what you get in the end and they have a life of their own and leave you to catch up. It is at this time that you need to go back to the studio to do some rebranding, changing the name and logo to keep up with the future your company is representing, it may simply be a case of the business expanding so much it has become a high end market and the original branding is a little provincial now and needs to be a bit more upmarket to fit into the business it now represents.

It may be that the original partners are no longer together and have gone their separate ways and the name now needs to reflect that, a design studio will be able to advise on how best to achieve this with minimal fuss and find a solution that can take you that step further in the business world. Rebranding can cause major upheavals and the public will be the ones who ultimately decide whether or not you stay with the new name or go back to the old one. Many businesses have found themselves much worse off by renaming their firm and have lost many consumers and other business affiliates because of it.

Before choosing a top graphic design agency to help you through this transitional time, ask them how they are going to go about the rebranding process, ask how many clients they have helped do this before and see if you can get actual names and then do a little research into the companies in question to see how they fared after the rebranding had been completed and the studio was no longer needed and whether the designers gave enough support and feedback during and after the process. This is definitely the one time you do not want to be in the dark about what is going on and be involved in all the steps when it concerns the company you have created. Finding out later that the company you have hired has never had a successful rebranding is going to have you kicking yourself all the way to bankruptcy.

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